As summer fades into fall in Downtown Sterling, we’ve been reflecting on just how much happened over the past few months — and, more importantly, how many people it took to make it all happen. From classic cars, to music filling the streets, families discovering something new at our first-ever Sterling Street Fest, Hot Dog […]
Sterling Main Street is pleased to announce the appointment of two new members to its Board of Directors: Parker Valdez, founder of Dealer Activation, and Brick Boss, owner of Boss Roofing-Siding Experts and a longtime local entrepreneur. The addition of Valdez and Boss brings two energetic business leaders with different perspectives and experiences to the […]
Summer may be winding down, but there’s still one more night to cruise downtown! Sterling Main Street invites the community to join us for the final Rally on the Rock Cruise In of the 2026 season on Friday, September 4 at the Sterling Marketplace, 111 W. 2nd St. This free, family-friendly event will feature live […]
There’s always something a little bittersweet about this time of year. Kids are heading back to school, summer schedules are winding down, and suddenly those long June evenings don’t seem quite so long anymore. Before we turn our attention to fall, we wanted to take a moment to look back — because it has been […]
Do You Care About the Future of Downtown Sterling? Sterling Main Street is looking for passionate downtown business owners, employees, property owners, and community members who want to play an active role in helping our downtown thrive. We are currently seeking individuals interested in serving on our Board of Directors. Serving on the Sterling Main […]