Sterling Main Street is a volunteer-driven organization. Your help is vital to the success of our organization. In 2019, more than 200 volunteers contributed over 2,000 hours of time to Sterling Main Street projects! Volunteers are the heart and soul of Sterling Main Street, and help drive our mission forward in creating a vibrant downtown. 

There are many ways you can get involved:

Using the Main Street America 4-Point Approach to downtown revitalization, our Board of Directors has identified a number of Transformation Strategies to help guide our efforts in creating a vibrant downtown.  Our volunteer-based committees help develop and implement the tasks and activities towards that transformation. Opportunities to volunteer include serving on one of our 4-Points Committees (Design, Economic Vitality, Organization and Promotion); helping out with special events such as our annual Car ShowHops on the Rock or Seasonal Sights & Sounds; and volunteering on a regular basis to help out at our weekly farmers marketContact us and let us know how you’d like to get involved.

DESIGN: Creates a sense of place

Enhances the downtown’s physical appearance while preserving its historic fabric and authentic character.

  • Planning and implementing downtown beautification projects such as the lamppost flower baskets and other annual plantings; includes coordinating Clean and Green event.
  • Educating property owners about the façade grant program.
  • Encouraging seasonal storefront decorating (i.e. special Christmas windows).
  • Working with the Economic Vitality and Promotions committees and the city to help market vacant properties.
  • Working with City of Sterling and Public Works for changes in aesthetics of downtown (i.e. Christmas decorations, changes in street furniture, etc.).

ECONOMIC VITALITY: Creates a sense of vitality

Strengthens the local economy by supporting the existing base, fostering entrepreneurship, development, strategic recruitment and use of space.

  • Working with existing business owners to provide support and connection to resources as needed for their ongoing success.
  • Working with existing business owners to identify any issues or concerns to doing business in the downtown, and working to find resolutions to those issues.
  • Recruiting as needed and working with property owners to attract new businesses to Downtown Sterling to fill vacancies.

ORGANIZATION: Creates a sense of ownership

Brings the community together to build consensus and a common vision; develops partnerships that add resources and lead revitalization.

  • Ensuring adequate and diverse funding for Sterling Main Street, working with staff to develop annual partnership campaign and follow-up needs.
  • Working to develop a strong volunteer base for Sterling Main Street to fill committee needs and event and operational support.
  • Building relationships with city leaders, business leaders outside of the downtown, and community members in general to build a common vision for the downtown in cooperation with the existing downtown businesses and property owners.

PROMOTION: Creates a sense of activity

Positions downtown as a center of activity, markets its unique assets and promotes its positive image.

  • Developing marketing assets for the downtown district.
  • Working with the Economic Vitality committee to promote downtown Sterling as a good place to do business.
  • Identifying new ways to promote downtown Sterling.
  • Keeping website current and developing social media campaigns promoting the downtown and the businesses, events and activities happening here.


Car Show (1st Sunday of May) and
Cruise Nights (1st Fridays – June, July & August)

  • Planning begins 4-5 months in advance. Group meets 3-4 times in person, with much done independently and via email/Facebook. Day of event assistance.

Sip & Shop Events (4th Thursday of March and September)

  • Meets as needed, planning 2-3 months before event. Day of event assistance.

Pop Up Markets (2nd & 4th Thursdays of June, July and August)

  • Meets as needed 3-4 months leading up to the event. Event night assistance as needed.

Hot Dog Day (1st Friday of August)

  • Planning 3-4 months prior to event. Group meets 2-3 times in person, with much done independently and via email/Facebook. Day of event assistance.

Hops on the Rock (2nd Saturday of October)

  • Planning begins 6-8 months in advance. Group meets 3-4 times in person, with much done independently and via email/Facebook. Day of event assistance.

Sights & Sounds (1st Friday of December)

  • Group meets as needed 4-6 months before event. Day of event assistance.


  • Meeting bi-monthly to provide ongoing oversite for the market, including coordinating repairs, maintenance and improvements to the property.
  • Helping to coordinate special events and activities to promote the market.
  • Marketing and promoting the market.


A joint taskforce of the Design Committee and the Keystone Group.

  • Developing ongoing marketing and promotional plan for the murals in conjunction with Promotions Committee.
  • Assessing the condition of the murals, and developing and implementing plans for ongoing repairs and maintenance of the murals.
  • Developing a fundraising plan to sustain ongoing mural needs for both maintenance and marketing/promotion in conjunction with the Organization Committee.

Additional volunteer opportunities are available from time to time in providing a variety of assistance on event days, distributing posters and fliers, and with other special projects. Committee structures and responsibilities may be modified from time to time to best serve the needs of the community and downtown.

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