Sterling Main Street is an independent 501(c)3 nonprofit bringing together businesses, property owners, residents, volunteers, and public partners to strengthen downtown Sterling through the Main Street America 4-point approach of Design, Organization, Promotions and Economic Vitality.
Executive Director
janna@sterlingmainstreet.org
Farmers Market Manager & Vendor Coordinator lori@sterlingmainstreet.org
Shoppes at Grandon Plaza Manager shoppes@sterlingmainstreet.org
The Sterling Main Street Board of Directors are:
Ex Officio Community Liaisons:
Volunteers are the heart and soul of Sterling Main Street. They help drive our mission forward in creating a vibrant downtown.
To learn more about other committee opportunities, the work they do, and for more information on ways you can get involved, click here.
OUR MISSION
To strengthen Downtown Sterling through vibrant experiences; celebrating local businesses, and preserving the connections of our community.
OUR VISION
Downtown Sterling is the heart of the Sauk Valley — a vibrant destination where historic charm, local entrepreneurship, community gatherings, and riverfront experiences create a place people are proud to live, visit, and invest in.
OUR VALUES
Community First
Downtown belongs to everyone. We work collaboratively with residents, businesses, volunteers, and local leaders to build a stronger community.
Preservation with Purpose
We honor and preserve Sterling’s historic character while embracing innovation and growth.
Local Business Vitality
Small businesses and entrepreneurs are the backbone of downtown. We champion their success and sustainability.
Vibrant Experiences
Events, public spaces, art, and culture bring downtown to life and create meaningful connections.
Partnership & Collaboration
Lasting revitalization happens through strong partnerships with organizations, government, and the private sector.
Pride of Place
We believe downtown Sterling should inspire pride, reflect community identity, and create a sense of belonging.
Downtown Sterling is where our community gathers, celebrates, and grows.
It is where historic architecture meets modern creativity, where local entrepreneurs pursue their dreams, and where residents and visitors experience the unique character of Sterling.
A thriving downtown supports local jobs, drives tourism, and strengthens the identity of our community.
Sterling Main Street works every day to ensure downtown continues to be a place people are proud to visit, invest in, and call their own.