Sterling Main Street Announces the Return of “Rally on the Rock” Event Series

Sterling Main Street is thrilled to announce the return of the highly anticipated “Rally on the Rock” event series, presented by NAPA Auto Parts. This summer, the heart of Sterling will come alive with music, food, and community spirit, making downtown Sterling the place to be for residents and visitors alike.

The “Rally on the Rock” cruise-in series kicks off on Friday, June 7, 2024 from 6:00 until 8:00 PM, and continues on the first Fridays of July and August, offering an exciting lineup of live music, cool cars, and a variety of food vendors. Each event in the series will take place at the Sterling Marketplace, and is free to the public providing a perfect backdrop for unforgettable evenings under the stars.  All makes, models and types of vehicles are welcome to display, 2 wheel or 4!

“We are excited to bring back Rally on the Rock for a second year,” said Janna Groharing, Executive Director of Sterling Main Street. “This series of cruise-ins not only provides live entertainment and enjoyment but also supports our local businesses, fostering a vibrant downtown Sterling.”

Event Dates & Entertainment Line-up:

Friday, June 7, 2024 – Unresolved. A funk/groove/blues band, complete with a horn sections based out of the Quad Cities

Friday, July 5, 2024 – Todd Striley & the Noize.  An Eastern Iowa band that has built their following by playing Funky R&B and Rocking Soul to eager audiences everywhere since 2006. The setlist is sure to include some of your favorites from the Motown hits of yesterday to current chart-toppers.

August 2, 2024 – Howard and the White Boys.  Formed in 1988, Howard and the White Boys began jamming together just for fun, but their fast-growing popularity soon convinced them they could make a career of it. After only a few months, they got their first big break by opening for B.B. King. Their reputation grew in Chicago and they began performing with the biggest names in blues: Koko Taylor, Otis Rush, Albert King, Junior Wells, Lonnie Brooks, Luther Allison, Bo Diddley, and Chuck Berry.

Join us for an unforgettable summer of music, food, and fun at Rally on the Rock! For more information and a complete schedule of events, visit or follow @sterlingmainstreet on Facebook and Instagram.

Rally on the Rock is made possible through the generous support of our event sponsors: NAPA Auto Parts, Micron Industries, CGH Medical Center, Showplace Antiques & Treasures, TBK Bank, Majeski Motors and Boss Roofing-Siding Experts.

About Sterling Main Street:

As a Main Street America™ Accredited program, Sterling Main Street is a community-driven organization dedicated to the revitalization and preservation of Sterling’s historic downtown district. Through events, economic development initiatives, and beautification projects, Sterling Main Street aims to create a vibrant and thriving community hub.

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